Want your story in the news? This guide will help you pitch it effectively.
Pitching to the media expands your reach, increases brand visibility, and builds audience trust.
A media pitch is a brief message explaining why your story matters. You can send it via email or discuss it over a call.
Steps to Pitch to Media
1. Research Your Target Media
Know who you are pitching to. Find journalists who cover your topic. Read their past work. This helps you understand what they write about.
2. Craft A Compelling Subject Line
Your subject line should grab attention. It should be short and interesting. Avoid clickbait. Make it relevant to your story.
3. Write A Strong Opening
Your first sentence should hook the reader. It should make them want to read more. It should be clear and to the point.
4. Explain Why Your Story Matters
Tell the journalist why your story is important. Explain how it will interest their readers. Be clear and concise.
5. Provide Key Details
Include the main points of your story. Who, what, when, where, why, and how. Keep it brief. Use bullet points if needed.
6. Offer An Interview Or Quote
Offer more information. This could be an interview or a quote. It adds credibility to your story.
7. Include Your Contact Information
Make it easy for the journalist to contact you. Include your email and phone number. Be available to answer questions.
Sample Media Pitch
Here is a simple example of a media pitch:
I hope you are well. I wanted to share a new study on kids’ screen time. It shows that kids spend over five hours a day on screens. This can impact their health. Your readers will find this interesting.
Key Points:
- Kids spend five hours a day on screens
- Impacts their physical and mental health
- Tips for parents to manage screen time
Would you like to speak with our expert for more details?
Tips for a Successful Media Pitch
Be Timely
News is about timing. Pitch your story at the right moment. Connect it to current events if possible.
Be Professional
Use a polite and professional tone. Respect the journalist’s time. Do not be pushy.
Follow Up
If you do not get a response, follow up. Wait a few days before doing so. Keep your follow-up message short.
Common Mistakes to Avoid
Sending Mass Emails
Do not send the same pitch to many journalists. Personalize each message. It shows that you have done your research.
Being Too Vague
Be clear about your story. Do not make the journalist guess. Provide all necessary details.
Ignoring Feedback
If a journalist gives you feedback, listen. It can help you improve your pitch. It can build a good relationship.
Frequently Asked Questions
What Is Media Pitching?
Media pitching is reaching out to journalists for media coverage.
Why Is Media Pitching Important?
It promotes your brand and increases visibility.
How Do You Find Media Contacts?
Research journalists who cover your industry.
What Should You Include In A Media Pitch?
Include a strong subject line, an engaging story, and contact info.
Pitching to the media is simple. Follow these steps to get your story noticed. Be clear, timely, and professional. Good luck!
